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November 8 2018

The exhibition of style and beauty will open on November 14

In Sibexpocentre Exhibition Complex on November 14-17 the 17th specialised ‘World of Style and Beauty’ exhibition will take place. For masters of the beauty industry on the event a unique opportunity to receive useful skills, to buy the necessary materials, to share knowledge and to raise the professional qualification will be provided. For visitors a good opportunity to plunge into the wonderful atmosphere of the industry of beauty will also be presented. Visitors and participants of the exhibition will learn new and interesting things, will get acquainted with recent trends and latest technologies.

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The opening ceremony of the exhibition will take place on November 14 at 15 o'clock on the scenic platform of the exhibition complex. Within the event, the 2nd International BAIKAL BEAUTY EXPO-2018 Championship in hairdressing and visage art, nail service, look modeling and permanent makeup will be held. The event will be held with the support of the ‘Nevskie Berega’ International Beauty Festival (St. Petersburg). Within the championship team competitions will take place in Fashion CITY beauty salons on the ‘Street Style’ theme, as well as a competition in design and packaging: a New Year's gift and a New Year's costume made from non-standard materials.

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At the exhibition there will be a wide range of expendables for experts. Here the cosmetology centres, stands with decorative and professional cosmetics, novelties of goods and perfumery will be presented. The services will be demonstrated by specialists of nail service, brow masters, studios on eyelash extension and lamination. Also detailed information on preparation and training of experts will be provided.

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The event promises to be very bright. The exhibition programme is filled with different events - these are consultations and lectures of cosmetologists, massage therapists, professional hairdressers, qualification trainings, and, of course, a huge variety of interesting master classes that will take place all days of the exhibition at the stands of the exhibitors. All visitors will be able to get important information from the manicure and pedicure salons, from masters in modeling of look, as well as makeup artists and hairdressers. On the stage there will be a fashion show, the Sana studio team will demonstrate their vocal data, and the best masters of the international level will hold their free master classes.

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In different days of the exhibition Ekaterina Solomina, World Champion in the sections ‘Design of Nails’ in the version of compulsory health insurance (France and Korea) will hold the whole series of master classes with certificate issuing. She will cover such subjects as ‘Designs of new generation. 3 main trends of 2019’, ‘Design. Strengthening without filing. Molding’, ‘New Year's designs of 2019. Watercolor’ and others.

Colourists Marina Fufayeva (Novosibirsk) and Olga Basakova (Irkutsk) will hold their presentation – demonstration of new N-JOY permanent dye from Ollin professional. On the scenic platform they will tell about advantages of dye and will tell all secrets of features of Hi-CLERA technology and the concept of luxury color.

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Special guests will also be invited to the exhibition, they will deliver their presentations and share their great experience with the masters. So, Elena Nosovskaya (Moscow), Honored Judge of the Open Championship of Russia in Cosmetology will tell about facial massage techniques, and Vera Belan (Moscow), Dermatovenerologist will explain the effects of alginate masks on the face. Ekaterina Borovaya, Master of the international level will present a master class in permanent make-up ‘Everything about Lips’. Also the ‘Game of contrasts and gentle versicolours’ seminar will be conducted by Alevtina Krivak (Moscow), Technologist of TM CONCEPT. This is not a whole list of invited guests who will visit our exhibition. Here real seasoned professionals will come together, tell about the best technicians and present new trends which will be fashionable the short term.

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At the event, it will be possible to purchase professional hair and skin care products, tools for manicure and pedicure, hygiene products and accessories, cosmetics for face and body care, jewelry and clothing, and many other things.

In Sibexpocentre Exhibition Complex on November 14-17 the 17th specialised ‘World of Style and Beauty’ exhibition will take place. For masters of the beauty industry on the event a unique opportunity to receive useful skills, to buy the necessary materials, to share knowledge and to raise the professional qualification will be provided. For visitors a good opportunity to plunge into the wonderful atmosphere of the industry of beauty will also be presented. Visitors and participants of the exhibition will learn new and interesting things, will get acquainted with recent trends and latest technologies.

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The exhibition will work on November 14-17 from 10 to 18 o'clock. More information is available on the page of the exhibition.


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8 (3952) 35-09-19 info@sibexpo.ru
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